The current media landscape presents an ever-growing number of communication channels. Stakeholders need to maintain a sense of the big picture and select channels strategically – rather than striving to broadcast everywhere to no effect. “But where will I find my target group, and how do I address them?” “How do I generate a message and place it in the press?” “Is Facebook really a must? Should we scrap our brochures and rely on nothing but the Internet from now on?” Karin Rademacher equips you with the answers to these questions. Under her expert guidance, you’ll systematically select effective media measures and learn successful methods for communicating in the media, on the Internet and in social networks.